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IRONMAN Asia Pacific announce new brand partnership with Winners Sports Nutrition


 A game changing new long term partnership with Winners Sports Nutrition means IRONMAN and IRONMAN 70.3 endurance athletes across Australia will have a consistent and high quality sport nutrition experience at every race across the 12 event Australian season in 2015 and 2016.

IRONMAN Asia Pacific are delighted to announce the new partnership which will see Winners become the Official IRONMAN Energy Bar & Gel supplier for all Australian events, and an important product licencing agreement will see Winners products carry the IRONMAN brand into major Australian supermarket chains Coles & Woolworths nationwide.

“This new deal has our athletes experience at the forefront of our minds. With Winners providing exclusive on course bar and gel nutrition at all races, it allows our athletes to train and race with the same product year round” Asia Pacific CEO Geoff Meyer said.

“This is an exciting and powerful new brand partnership for our region and we are thrilled that Winners recognise the strong potential of an association at this level with the globally renowned IRONMAN brand,” Mr Meyer said.
“Winners are excited to become the Official IRONMAN Energy Bar & Energy Gel supplier for all Australian events. We look forward to helping all the IRONMAN athletes get the energy they need in training and race day to achieve their goals,” Winners Sports Nutrition CEO Robert Boyd said.

“Eat Natural, Be Active” has been the philosophy of Winners Sports Nutrition since it was founded in 2005. Winners Sustained Energy Bars and Winners Instant Energy Gels are developed in partnership with 2011 Tour de France champion Cadel Evans, specifically for endurance events.

Winners Sports Nutrition products can be found in the health food section of Coles & Woolworths Supermarkets nationwide, with the full product range available from www.winnersbars.com

Winners are proudly Australian Made & Owned.

 

Courtesy Ironman Asia Pacific

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