IRONMAN Asia Pacific announce new brand partnership with Endura Sports Nutrition
IRONMAN Asia Pacific are delighted to announce an exciting and important new partnership with ENDURA Sports Nutrition which will see ENDURA become the exclusive and “Official IRONMAN – Electrolyte” supplier for all IRONMAN and IRONMAN 70.3 events across the 2015 to 2017 race seasons.
“This new three year partnership will ensure our athletes receive consistency across every race they do with us in the season. They will be able to train and race with the same hydration product all year round.” Asia Pacific CEO Geoff Meyer said.
“This is an exciting and powerful new partnership which builds on the extremely positive relationship our brands currently share. We are thrilled to be partnering with a high quality and well respected Australian brand at this exciting time for IRONMAN racing in Australia.”
Endura joins a growing list of brands building long term partnerships with IRONMAN Asia Pacific ahead of the 2015-2016season.
“We have growing interest from a range of companies as they look to partner with the IRONMAN brand ahead of the 2016 IRONMAN 70.3 World Championships, which will be held on the Sunshine Coast,” Mr Meyer said.” We continue to be the region’s leading participation event platform and we share a year around engagement platform with our athletes based on the premise of enjoying an active lifestyle. We are entering an exciting time in the coming four years”
ENDURA’S New Rehydration Performance Fuel will be the on course electrolyte drink. Designed to replace electrolytes lost during exercise, Rehydration Performance Fuel contains a specialised electrolyte profile including sodium and potassium at levels recommended by the Australian Institute of Sport for athletes in endurance events.
This comprehensive formula also contains 20g of carbs for energy production in addition to a patented form of magnesium to help prevent muscular cramps and spasms and relieve aches and pain.
ENDURA Sports Nutrition prides itself on making quality sports nutrition products that help athletes train harder, race faster and recover quicker.
You can find Endura at selected retail outlets http://www.endura.com.au/where-to-buy
Courtesy Ironman Asia Pacific
About IRONMAN Asia Pacific
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. IRONMAN Asia Pacific owns and operates 19 major participation sports festivals in Australian and New Zealand annually including the IRONMAN and IRONMAN 70.3 races along with icons such as the Noosa Triathlon Festival, ASB Auckland Marathon, Mooloolaba Triathlon festival and the ITU World Triathlon Series returning to the Gold Coast in 2015.
For more information, visit www.ironman.com.