As a way of celebrating its first year in business, Zwift has announced its move to a paid for subscription service as well as a move into the structured training market with the addition of a long-awaited Workout Mode. After just one year of
significant investment in building the leading online cycling platform, Zwift has confirmed they will begin a non-contract monthly pricing structure of $10 (for all markets, except the UK, which will be priced at £8 per month). A Beta mode of structured training and subscription pricing will be available on October 29th.
Zwift’s structured training or ‘Workout Mode’ will focus on gamifying the training experience to make it more inspiring and engaging. In the Beta version that will be released later this month, riders will experience newfound levels of motivation as they receive encouragement from other cyclists on Zwift’s virtual course. In the year since Zwift launched, the community of riders pioneering this new form of indoor cycling have expressed a high level of interest in structured training. Zwift’s first step to offer workouts that are highly social and inspiring will provide a point of departure for users to train on Zwift.
As a reward for their support, Zwift Beta users who signed up and downloaded Zwift prior to October 2015 will be rewarded with Zwift virtual goods, in acknowledgement of their early support and feedback.
“In only a little over a year, the community of riders on Zwift has grown beyond what we thought possible. This winter it’s likely they’ll be riding a million miles a month on Zwift Island,” said cofounder and CEO Eric Min. “From the day we introduced Zwift last year we clearly signaled our intention to offer our game as a fee-based service. Our Beta community helped refined Zwift to the point where they felt it was worth paying for and the introduction of structured training brings us to the moment where I’m proud to say we have a huge contingent of riders willing to subscribe to Zwift.”
Introduced to the world in Beta in the fall of 2014, Zwift has grown to include riders from over 100 countries that have put in more than 300,000 rides covering over 4.5 million miles (7.2 million KM) or about 19 trips to the moon. Zwift users have also burned over 315 million calories or 1.1 million slices of pizza in their first year of virtual riding. But most importantly, Zwift has made indoor cycling a truly social endeavour, with tens of thousands of users being able to ride together online and also analyse and share their ride data on social networks for athletes such as Strava.