As the largest bike component brand globally, Shimano Australia has a strong reputation as a professional and well respected company.
Already one of the fastest growing brands in Europe, Etixx Sports Nutrition was launched in Australia at the Santos Tour Down Under in Jan 2015. Popular amongst cyclists, triathletes and endurance athletes the brand has now established itself locally as a leader in trusted sports nutrition.
Larissa Brander, Senior Brand Manager Etixx said: “We are excited to be partnering with Shimano at this time of significant growth for the Etixx brand globally. In 2015 we launched in 9 countries with the success in the Australian market being pivotal to the overall brand strategy. With clear synergies between the brands Shimano was an obvious fit and we are looking forward to working with their professional team to continue to grow the brand in Australia.”
Matt Bazzano, Managing Director Shimano Australia Cycling says “Etixx is a brand which since its creation has had a close relationship with cycling and we are thrilled to be able to offer the range to Shimano dealers across the country. Our team is always looking for avenues to better support our customers and the Etixx nutrition range provides an excellent opportunity for IBDs to grow their business in this area. With the merchandising, training and marketing support plan we are putting into action we feel confident that Etixx will be a winning choice for our dealers.”
Both Etixx Sports Nutrition and Shimano Cycling Australia are event partners at this year’s Santos
Tour Down Under kicking off in Adelaide this weekend.