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IRONMAN U LAUNCHES IRONMAN COACHMATCH

IRONMAN today announced the launch of IRONMAN CoachMatch™, a free service for athletes seeking a coach to help them meet their specific training and race goals.

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IRONMAN CoachMatch utilizes IRONMAN Certified Coaches who are uniquely qualified to coach endurance athletes. This innovative online tool gives athletes access to coaches from more than 65 countries based on a variety of factors – from experience, qualifications and philosophy, to specialization, availability and location. Athletes can find their perfect coach by identifying their specific needs through a series of questions about what they are looking for in a coach.

“Given that athletes train an average of six to nine months to prepare for an IRONMAN event while also balancing work, family, and other obligations, it is increasingly important to hire the right coach who can meet their specific needs,” said Andrew Messick, Chief Executive Officer for IRONMAN. “In a recent survey of IRONMAN® and IRONMAN® 70.3® athletes, it was found that athletes were two times more likely to be satisfied with their race performance if they hired a coach.”

"If you want to maximize your chance of having your best day, on what could be one of the most memorable days of your life, you should hire a coach," said Paula Newby-Fraser, eight-time IRONMAN World Champion and IRONMAN U Master Coach.

To celebrate the launch of IRONMAN CoachMatch, athletes who use the service will automatically be entered into a sweepstakes for a chance to race IRONMAN events free for an entire year. Additional information for entry into this sweepstakes can be found at http://university.ironman.com/content/CoachMatchSweepstakes.

More information on IRONMAN CoachMatch can be found at www.ironman.com/coachmatch. Inquiries for both programs can be directed to university@ironman.com. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media may contact press@ironman.com.



About IRONMAN
The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.

About IRONMAN U
IRONMAN U™ is an innovative online education and certification platform that offers instruction for coaches and endurance athletes of varying skills and abilities. It features coaching certification, coach matching, coaches’ forums and clinics. This new global standard for endurance sports training and education will be focused on fostering a community of well-trained coaches and athletes who are better prepared to handle the physical and mental challenges of endurance events. For more information, visit http://university.ironman.com.

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