The core of the brand’s 2016 collection, the new designs will integrate across the full range of SOAS Racing triathlon, cycling and running styles.
“Our design language reflects the vibe of our brand,” says Steph Swanson, owner and founder of SOAS Racing. “Our products project confidence and outside-the-box style. They’re created to help women achieve their personal performance goals in comfortable, functional apparel that’s infused with a unique sense of fashion and fun. We’re thrilled to introduce our 2016 collection and to start seeing these vibrant new designs in action on women around the world.”
The vanguard brand in performance apparel crafted by and for women, SOAS Racing’s popularity has grown ceaselessly since the company was established in 2010. Originally developed as a sophisticated and sassy style solution for women triathletes seeking more than a simple “shrink it and pink it” approach to training and racing apparel, the brand has evolved in response to consumer demand and an ever-increasing number of discerning female athletes. Today, SOAS product offerings include triathlon, cycling and running performance apparel and accessories, along with a flourishing lifestyle line with pieces geared toward casual comfort coupled with fitness-inspired fashion.
Fundamental to the brand’s success and deep-seated sense of female-focused community is the SOAS Racing Ambassador Team, a global group of 100-plus women representing a wide variety of athletic backgrounds and abilities, united in their passion for sport and style. Highly active and always eager to support the efforts of their SOAS sisters as well as aspiring women athletes everywhere, SOAS ambassadors are easily identifiable in their standout custom team kits. The 2016 SOAS Racing Ambassador Team welcome packages shipped last week and the exclusive blue stripe team design will debut soon on race courses worldwide.
All four in-line 2016 SOAS Racing designs are in stock now and available for international purchase in tri tank, tri short, run tight and sports bra styles at www.soasracing.com. Watch for run shorts, run tanks, cycling jerseys and arm warmers to follow in the weeks ahead.
ABOUT SOAS RACING
Proudly made and designed in Southern California, SOAS Racing is women’s specific sports and lifestyle apparel at its best. Originally inspired by women triathletes in search of training and racing gear that ticks the boxes of fashion, fit and function, SOAS Racing has evolved to appeal to cyclists, runners, yoginis, wahines and any woman wanting to look and feel fine – whether on the race course or at the coffee shop. Learn more and explore the entire SOAS Racing line at www.soasracing.com.